We are two days away from the day that every Cleveland Cavalier, New York Knick, Chicago Bulls, Dallas Mavericks and New Jersey Nets fan has been waiting for. But if you are a fan of any of those teams, you are probably not happy with the reports that are coming out about Lebron James and Chris Bosh going to Miami to team up with Dwayne Wade.
Reports are saying that the mini NBA summit meeting between Wade, Bosh and Lebron that took place over the weekend went very well, but that Lebron hasn’t “bought in” to the idea yet. Supposedly he wants to entertain offers from other teams. Translation: “I want to play on a team where I can be the man and maximize my marketing potential.”
That is a positive sign for Cleveland, New York, Chicago, Dallas and New Jersey. Personally, I don’t see Lebron signing with the Heat at all. There is no way that lebron would play on a team with Dwayne Wade who is already a top five player in the league and has a reputation for being able to carry a team on his back to win a championship.
If Lebron and Bosh went to Miami and the Heat won championships. Lebron wouldn’t be looked at as the one who brought Miami to the promise land. Either Wade would get credit, or people would consider it as a group effort amongst Wade, Bosh and James.
Lebron needs and wants to be the “man”. He wouldn’t be the man in Miami. If Lebron doesn’t want to be the man, Nike does and is financially banking on the fact that he is. Nike has built Lebron’s image on the fact that he is the next big thing to come along since Michael Jordan. Not to mention all of the other companies who have given Lebron endorsement deals on the belief that Lebron is “The chosen One.”
People already question Lebron’s ability to make plays in big games like Kobe and Wade routinely does, and his ability to take a team to the promise land. How much of a hit will Lebron’s on the court image take if he teams up with Wade and Bosh? How is Nike and every other company going to market and sell Lebron to the world as being “the man” if he goes to Miami playing in Wade’s shadow?
Some would say that Dwayne would have the same issue as Lebron if this NBA marriage happens. But I would have to disagree with that idea about Wade. Dwayne has already built his reputation as a clutch player and has a ring. He can play with other superstars now and no one will question him nor will his on the court image take a hit.
The NBA, who is an individual star driven league, will have a hard time marketing Lebron as “the man” down in Miami. People view the Miami Heat as Wade’s team. The NBA relies on having top level superstars who battle against each other every night to create marquee matchups. Not along with each other.
Not only do Nike and every other company need Lebron to be “the man”, but so do David Stern and the NBA.
I don’t believe in conspiracy theories unless it’s the JFK assassination, but I wouldn’t be surprised if David Stern’s wallet got involved somewhere during this Lebron free agency signing period.
Bottom line folks, don’t get caught up in the soap opera mess that’s going on right now. Lebron’s decision is a little more complicated than what some people realize. Yeah he wants big money via a NBA contract and wants to win, but he also needs to continue to build and maintain Lebron Inc.
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